Time for WPP and its rivals to be broken up says Sorrell

Sir Martin Sorrell may own 1.4 per cent of WPP (the biggest individual shareholder as he reminds us below) but he thinks the marcoms giant is no longer “fit for purpose” and the best way to get his money back is by breaking up the company (we’re paraphrasing here.)

WPP’s GroupM gaggle of media agencies is itself worth $15bn he reckons, the current total value of WPP. Which doesn’t make the rest worth much.

Ouch. WPP would no doubt demur, of course but it shows the extent of the task his replacement as CEO Mark Read faces.

Oh, his new venture S4Capital is going gangbusters…

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

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    Funny… He didn’t talk like this before his Shepard’s Market expedition.

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