Media
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Talon Outdoor: seven campaigns – one channel
Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1…
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Massive tech conference Web Summit, offers a glimpse of marketing’s future
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and…
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Ever-optimistic Arthur Sadoun praises ‘red hot’ Publicis
Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos…
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UK tax body’s retrospective rethink of charity advertising tax exemption threatens media agencies
Something close to panic is breaking out in UK media agencies as they contemplate huge bills from tax collection body…
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Sorrell hits the studios again – this time with a prognosis for post-Brexit Britain
S4Capital’s executive chairman Sir Martin Sorrell (he really wants us to remember the executive bit) is bestriding the business world…
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Global advertisers split over “digital transformation” says new WFA report
Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy –…
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Now MSQ Partners recruits top Dentsu exec Kate Howe
MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at…
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MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to…
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WPP wins big chunk of Axa media – Publicis retains creative
WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media…
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