Sorrell hits the studios again – this time with a prognosis for post-Brexit Britain

S4Capital’s executive chairman Sir Martin Sorrell (he really wants us to remember the executive bit) is bestriding the business world like a mini-colossus, as if nothing has changed from his WPP days (except he always works in a plug for S4 and a swipe at WPP and its peers.)

Here he is on Bloomberg outlining his vision of post-Brexit Britain as a “Singapore on steroids,” a low regulation, low tax base for Silicon Valley giants (among others), who are clearly now his friends rather than the “frenemies” he used to talk about.

Is Martin now a Leaver?

One of the tricks of the PR trade is to appear to the world as bigger and more important than you are – at which Sorrell is a master. Although he tells us S4 is still small he also reminds us that it’s now worth more than $1bn – which sounds pretty big to most of us.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Does he ever go to the bloody office? Perhaps if it was in Shepherd’s Market… He also appeared to be suffering from a bad case of indigestion.