S4Capital’s executive chairman Sir Martin Sorrell (he really wants us to remember the executive bit) is bestriding the business world like a mini-colossus, as if nothing has changed from his WPP days (except he always works in a plug for S4 and a swipe at WPP and its peers.)
Here he is on Bloomberg outlining his vision of post-Brexit Britain as a “Singapore on steroids,” a low regulation, low tax base for Silicon Valley giants (among others), who are clearly now his friends rather than the “frenemies” he used to talk about.
Is Martin now a Leaver?
One of the tricks of the PR trade is to appear to the world as bigger and more important than you are – at which Sorrell is a master. Although he tells us S4 is still small he also reminds us that it’s now worth more than $1bn – which sounds pretty big to most of us.