Media
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‘It’s a Tide Ad’ tops WARC’s effectiveness poll
Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019.…
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Covid-19 set to blitz global adspend – but over-reliance on big events is self-inflicted
It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than…
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Time for Johnson’s UK government to cut the PR games and level with people over Covid-19
Sometimes it’s better just to give people the news straight. Here’s Ministry of Defence Spokesman Ian McDonald in 1982 on…
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UK premier Boris Johnson fluffs his lines over COVID-19
I caught up belatedly with Boris Johnson revealing the outcome of his (somewhat delayed) Cobra emergency cabinet committee meeting, when…
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London’s V&A picks Syzygy for digital media duties
London’s V&A museum (Victoria & Albert) has chosen Syzygy London as its specialist SEO digital media agency after a competitive…
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What’s in a Wavemaker? Positive provocation it seems
Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger…
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Rental homes brand Tipi uses Talon’s Ada for data-led Out of Home strategy
Rental homes brand Tipi uses Talon’s Ada For data-Led OOH strategy to boost brand awareness, consideration and trust Market leading…
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Sky on top as UK’s biggest trad ad spender with £178m
Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook…
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The&Partnership and Kite Factory win Lawn Tennis Association creative and media
The LTA (Lawn Tennis Association) has appointed The&Partnership and independent media agency The Kite Factory to handle its marketing and…
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