Media

WPP in surprise return to growth

WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in ...

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BBC iPlayer turns on itself in streaming wars

BBC Creative is running a new iPlayer campaign – ‘wasted on some’ – with actors (in disguise) from some of its shows telling us why they don’t like them. Here are a couple from the absurd but absurdly watchable Peaky ...

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Boris’ Get Ready for Brexit campaign misses its ever-moving target

The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed £100m – reporting that: “On 1 September 2019, the government launched a major communications campaign to help individuals and businesses ...

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Top UK media exec Simon Davis joins MSQ to set up new agency Walk-In Media

Lively marcoms group MSQ Partners is launching a new media agency – Walk-In Media – headed by in-demand media exec Simon Davis. Davis resigned as CEO of Blue449 (Walker Media as was) after nine years as owner Publicis Groupe tried ...

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Are John Lewis and Waitrose going to join forces for iconic Christmas ad?

The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing JL with £8 of sales for every £1 spent on making it (about a million of them.) In adland the ...

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Global expands Out of Home empire with Netherlands’ MMD Media

UK radio operator Global is now a big player in Out of Home too with its Exterion, Primesight and Outdoor Plus acquisitions and now it’s bought MMD Media, a Dutch petrol forecourt specialist with 1378 digital screens at 607 petrol ...

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BT moves onto front foot with big new corporate drive from Saatchi & Saatchi

BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

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