Media

Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain

With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...

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Dentsu consolidates all creative shops under new brand: Denstumcgarrybowen

Dentsu Aegis Network, which implemented 10% pay cuts, furloughs and layoffs last month, is bringing together its non-Japanese creative agencies under the Dentsumcgarrybowen umbrella. In practice this seems to mean rebranding some agencies in Asia that went under the Dentsu ...

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Walgreen Boots Alliance reviews global business at WPP

Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes imposed on its retail and whoesale pharma business by the Covid-19 pandemic. It spends an estimated $280m a year. Which ...

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MediaCom’s Stephen Allan and the end of media agency era

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

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Wunderman Thompson wins Samsung Mobile social media

WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was formerly handled by PR agency Edelman. Wunderman Thompson has so far not commented, Edelman says it’s still working on other ...

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Can Johnson’s new ‘Stay Alert’ get Covid-19 easing done?

Is the political battle over Covid-19 about semantics? Boris Johnson’s UK government is fond of a slogan – ‘Get Brexit Done’ and all that – but now there’s a battle about its shift to ‘Stay Alert’ as the UK moves ...

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