Media

Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and bounds in the last few years. Customers have also come a long way. It is now time for advertisers to ...

Public Health England, the government body supposed to be keeping us out of the clutches of Covid-19, spent a staggering £43m on advertising during the UK’s March 23 to June 30 lockdown period, according to new figures from Nielsen. This ...

Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Broderick is leaving to “pursue other opportunities.” FirmDecisions, acquired in 2012, aims to instil “financial transparency in the client agency relationship,” something the combative Broderick, a ...

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the ...

The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...

We’ve been musing about media agencies creating ads too – by and large not convinced – here’s an interesting one from MediaCom for Lloyds Bank, usually the preserve of adam&eveDDB. Featuring those two (socially-distanced) troupers Maurence Lipman and Gyles Brandreth, ...

The UK is battening down the hatches again on Covid-19 after ONS figures reveal the number of cases in the UK is rising again. PM Boris Johnson has delayed a further series of lockdown relaxations (theatres etc) alongside new localised ...

WPP has joined its industry peers in releasing US diversity data and it makes pretty horrible reading. WPP, it seems, has the lowest percentage of black executives at a scarcely believable 2.2%. CEO Mark Read says: “We have a huge ...

Is adland’s proverbial glass ceiling being dismantled? There’ll be many consequences of Covid-19, one may bw more women in senior roles (aleit in a diminished industry.) Droga5 London has promoted high flyer Shelley Smoler to executive creative director. Smoler (above) ...