Media

WPP’s Ogilvy tops WARC’s “most creative network” ranks

WPP has emerged top in WARC’s award-based agency rankings for 2021 with Ogilvy most creative network and its offshoot David Miami’s client Burger King top brand. Ogilvy, now headed by Andy Main, displaced Omnicom’s BBDO Burger King’s ‘Moldy Whopper’ campaign ...

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MSQ adds Elmwood to Holmes & Marchant to create global design contender

Go-go marketing services group MSQ has bought design firm Elmwood to merge with venerable Holmes & Marchant to create what it calls a new global design agency model, trading globally as Elmwood. The new entity will have over 200 staff ...

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Digital media wizard Essence digs down with RHS

We overlooked WPP media agency Essence’s win of the non-digital parts of Google without a pitch (doubt that anyone was surprised, even Omnicom’s PHD) but the all-conquering tech-based agency has added an intriguing newcomer – the UK’s venerable Royal Horticultural ...

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WPP dives deeper into ecommerce with Cloud Commerce

There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it (the ‘e’ is clearly so last year.) WPP has bought UK-based Cloud Commerce Group, described as a technology company that ...

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Unesco launches confuse-a-cookie kit with DDB Paris

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. ...

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VW embarks on marathon global media pitch

Another day, another massive media review. This time it’s Volkswagen Group whose brands include VW itself, Audi, Skoda and Seat. VW’s contract with Omnicom’s PHD (hired in 2016) expires at the end of 2023 so this looks set to be ...

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TPS Engage brings crypto-currencies to digital Out of Home

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to ...

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Dentsu’s iProspect wins Kering global media

Dentsu International’s iProspect has won Gucci and YSL owner Kering’s global media account. The business moves from Publicis’ Zenith in a review handled by R3. Kering, founded by the French Pinault family, also owns Balenciaga and numerous other high end ...

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