Media

Levy’s tech start-up challenges Amazon for Sizmek

Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for Sizmek, in Chapter 11 since the end of March. Sizmek is a DSP with an ad server and optimizer. Asking ...

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Essence steps in to retain £100m L’Oreal media for WPP

WPP has just won (actually retained) a big one, L’Oreal UK which spends over £100m. But instead of staying with WPP’s Wavemaker (an amalgam of MEC and Maxus) it’s moving to Essence, WPP’s digitally focussed newbie media agency. L’Oreal is ...

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Hearts & Science boss Ralston-Good in surprise switch to MediaCom

Hearts & Science UK CEO Frances Ralston-Good seems to be on her way to WPP’s MediaCom, surprising as the Omnicom-owned media agency looked like it was on its way after a slow start, winning £40m GoCompare. Hearts & Science, which ...

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Media agency golden era is over says Sorrell

S4 Capital’s Sir Martin Sorrell (below) has been confiding to Digiday about his plans to buy a “first party data” company, averring that Dentsu’s Merkle is the kind of company he’s looking for, that Acxiom (just bought by Interpublic) and ...

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Goldman Sachs says WPP’s Read is on the right track

The mighty Goldman Sachs has directed some welcome intelligence (if that’s what it is) WPP’s way, saying the marcoms group stands to benefit as “some large advertisers” step up their marketing efforts. It says its shares, currently 960p, should benefit ...

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The&Partnership’s m/SIX wins Electronic Arts global media

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself. M/SIX pitched against incumbent Starcom (owned by Publicis Groupe), Omnicom’s Hearts & ...

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Carat rewards US boss Michael Epstein with global CEO role

There have been a lot of leadership changes at Dentsu Aegis Network over the last year, and the significance of each move isn’t always obvious, but Michael Epstein’s promotion to CEO of Carat Global looks to be a straight reward ...

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