Media

YouTube’s top ads of 2018 show that a good story sells

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

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Droga5 goes in search of the truth for The New York Times

The New York Times is continuing its war on fake news – that provided by governments – with a new Droga5 film detailing the obstacles its reporter faced in Myanmar, investigating the suspected ethnic cleansing of the Royhingya Muslim minority. ...

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New-style agency Artefact hires De Martin from OMD

French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from ...

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Marcoms deals hit new heights says Results International

New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four per cent increase on 2017. The number of deals hit a two year high in Q3 2018, only to increase ...

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Under-fire Barclays’ ad review is a poser for agencies

Barclays is reviewing its £60m creative account after 17 years at BBH. The bank, currently under siege from a dissatisfied investor and with a trial of its former CEO John Varley and others underway, moved its Barclaycard business into Droga5 ...

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