Media

April is the cruellest month famously opined TS Eliot (can’t help recalling a celebrated Private Eye spoof with January, February and March crossed out by Ezra Pound – try April, he wrote.) But it’s no laughing matter for UK adland ...

Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has for a long time seemed to be the best way of boosting profits. However, this received wisdom has recently been ...

Havas Media Group has lured Patrick Affleck (below) from Dentsu X to be its new UK CEO. He replaces Matt Adams who left to join Brainlabs as global MD. Affleck was CEO of Dentsu X and, before that, president of ...

WPP CEO Mark Read has had a pretty good war so far and now he’s responded to the Covid-19 virus and consequent dramatic slowdown by scrapping its share buyback plan (saving £650m) and suspending its final 2019 dividend to save ...

People are reading more magazines and newspapers (if they can get hold of them) in the time of Covid-19 (I even read the leader in the Mail on Sunday which I never do.) Online magazine digital subscription app Readly has ...

How are we to assess the fortunes – and management – of the big ad holding companies over the next few months? Companies of all shapes and sizes are set to struggle with the Covid-19 outbreak of course, with a ...

In times of crisis as we are seeing with the Covid-19 pandemic, brands are wondering how to best invest their marketing efforts and which decisions will positively or negatively affect their business and reputations. Some things go without saying, like ...

Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week he said: “At WPP, we are working with international health authorities to promote effective handwashing, and we have offered our ...

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...