Media

Public Health England spends £43m in just three months to combat Covid-19

Public Health England, the government body supposed to be keeping us out of the clutches of Covid-19, spent a staggering £43m on advertising during the UK’s March 23 to June 30 lockdown period, according to new figures from Nielsen. This ...

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Bowman takes top role at Ebiquity’s FirmDecisions

Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Broderick is leaving to “pursue other opportunities.” FirmDecisions, acquired in 2012, aims to instil “financial transparency in the client agency relationship,” something the combative Broderick, a ...

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Digital marketing is the future

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the ...

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R3: global new business down ten per cent in H1 2020 – WPP tops, Droga5 scores for Accenture

The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...

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MediaCom enters the creative lists for Lloyds Bank

We’ve been musing about media agencies creating ads too – by and large not convinced – here’s an interesting one from MediaCom for Lloyds Bank, usually the preserve of adam&eveDDB. Featuring those two (socially-distanced) troupers Maurence Lipman and Gyles Brandreth, ...

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WPP reveals shocking US diversity numbers

WPP has joined its industry peers in releasing US diversity data and it makes pretty horrible reading. WPP, it seems, has the lowest percentage of black executives at a scarcely believable 2.2%. CEO Mark Read says: “We have a huge ...

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Women on the up: Shelley Smoler at Droga5, Margaret Jobling at NatWest Group

Is adland’s proverbial glass ceiling being dismantled? There’ll be many consequences of Covid-19, one may bw more women in senior roles (aleit in a diminished industry.) Droga5 London has promoted high flyer Shelley Smoler to executive creative director. Smoler (above) ...

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