Media

Global new business inched ahead in 2018 according to new research from consultancy R3. Based on an analysis of 7,000 wins in all sectors new business revenue increased 7.5 per cent in 2018 compared to 2017, up from $2.9bn to ...

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency. Meanwhile, martech is about talking to existing customers and leads that a brand has an ...

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

The New York Times is continuing its war on fake news – that provided by governments – with a new Droga5 film detailing the obstacles its reporter faced in Myanmar, investigating the suspected ethnic cleansing of the Royhingya Muslim minority. ...

WPP has hired former Digitas exec Annette Male (left) as its new Wunderman Thompson APAC region boss, thereby placing three women at the top of the newly-minted agency. She joins Global CEO Mel Edwards and global chairman Tamara Ingram. Handily ...

French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from ...

New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four per cent increase on 2017. The number of deals hit a two year high in Q3 2018, only to increase ...

It’s one of those ironies of life that Lester Wunderman, who founded his direct marketing agency Wunderman Ricotta & Kline in 1958, has died aged 98 just when Wunderman (as it now is) is poised to absorb the even more ...

Barclays is reviewing its £60m creative account after 17 years at BBH. The bank, currently under siege from a dissatisfied investor and with a trial of its former CEO John Varley and others underway, moved its Barclaycard business into Droga5 ...