Media

Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky ...

Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal growth of programmatic media buying. It predicts that 65 per cent of global digital media buying will be programmatic in ...

How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t ...

WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent ...

Jerry Buhlmann has surprised the industry by quitting his role as CEO of Dentsu Aegis. He is only 59, which is young compared to John Wren at Omnicom (66) and Michael Roth at Interpublic (72). We also know that Buhlmann ...

Sir Martin Sorrell’s S4 Capital – aka MediaMonks – has morphed from a peanut to a coconut already. Peanut, you may recall, was how himself described his new venture in relation to his old one WPP but now he says ...

Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies in the UK and Ireland. Baughan (below), who’s worked for GroupM media agencies for 13 years, will be a big ...

Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis ...

There’s less than two weeks to go until the newest creative festival launches in London and More About Advertising is pleased to be media partnering with the event run by industry network Creativepool. The two-day event – Connect: London 2018 ...