Media

Zenith predicts further advances for programmatic media buying but pace is slowing

Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal growth of programmatic media buying. It predicts that 65 per cent of global digital media buying will be programmatic in ...

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What’s next for Jerry Buhlmann after Dentsu Aegis?

Jerry Buhlmann has surprised the industry by quitting his role as CEO of Dentsu Aegis. He is only 59, which is young compared to John Wren at Omnicom (66) and Michael Roth at Interpublic (72). We also know that Buhlmann ...

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S4C’s Sorrell bounces back with stellar financial update

Sir Martin Sorrell’s S4 Capital – aka MediaMonks – has morphed from a peanut to a coconut already. Peanut, you may recall, was how himself described his new venture in relation to his old one WPP but now he says ...

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Essence’s Baughan joins agency brain drain to Facebook

Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies in the UK and Ireland. Baughan (below), who’s worked for GroupM media agencies for 13 years, will be a big ...

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