Media

Wonderhood debuts PitPat for dogs with co-funder UKTV

Missed this one first time round but as it’s from Wonderhood Studios, one of the brave new wave of hybrid agencies spanning broadcast and ads, let’s take a look. One of the boom activities (one hesitates to call it an ...

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Guardian may win back lost friends with ‘Hope is Power’

It’s one of those inevitable things about life – the Guardian newspaper is launching is first brand campaign since 2012 – BBH’s ‘three Little Pigs’ presumably – just when it finds itself in hot water over a singularly off-colour editorial ...

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Analyzing how minimalist watch companies produce content for Instagram

There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...

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Vodafone moves £400m into Carat and out of Wavemaker

Vodafone has appointed Dentsu Aegis Network’s Carat as its global media buying agency, knocking out WPP’s Wavemaker, which pitched with parent company Group M in a final attempt to hold on to the business. The account is currently worth around ...

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Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.   The ...

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Ocean Outdoor looks north as it buys Nordic digital specialist Visual Art Media

Digital Out of Home media owner Ocean Outdoor has bought Visual Art Media, an independent digital Out of Home media and tech group operating in three Nordic countries and Germany. The acquisition of Stockholm-based Visual Art Media adds significantly to ...

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