Media

Global advertisers split over “digital transformation” says new WFA report

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...

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Now MSQ Partners recruits top Dentsu exec Kate Howe

MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation ...

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MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?

The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled ...

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WPP wins big chunk of Axa media – Publicis retains creative

WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media account. Publicis has won the media business in Germany, the UK, Italy and Hong Kong. Publicis retains Axa’s creative. So ...

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Japan weighs the benefits of successful Rugby World Cup

By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more than just winning a World Cup for the Rainbow nation as it continues to unite its diversity. But what a ...

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Sorrell reveals more fruits of his $1bn S4C labours

Sir Martin Sorrell says his S4Capital has morphed into a pumpkin from a peanut (maybe biology’s not his thing) as it reports organic growth of over 40 per cent this year in a third quarter trading update. He says: “Our ...

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Talon partners with data provider X-Mode to enhance Ada Out of Home platform

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH ...

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