Media

Talon strengthens its global programmatic Out of Home capabilities with Hivestack

New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...

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Facebook’s global media pitch team should be interesting – who are the poachers and who the gamekeepers?

Facebook is reviewing its estimated $750m global media account – not a surprise really as most big advertisers seems to do this these days every two years or so. Facebook has only recently emerged as a big advertiser, using advertising ...

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Publicis takeover rumours re-emerge – now it’s Vivendi

Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs ...

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Wieden+Kennedy gives F1 (un)comfortable lift-off

The 2021 Formula One season kicks off in Bahrain on Sunday and Wieden+Kennedy is back in the cockpit promoting it, focussing on the reactions of fans, drivers and pit crew rather than the motorised advertising hoardings – sorry, cars. Inviting ...

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WPP invests $200m in a new data ‘centre of excellence’

WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of GroupM and Wunderman Thompson. Data resources are currently scattered throughout WPP, mostly in its media agencies. The ideas is to ...

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Deloitte in-house agency 368 to launch in Leeds

Lots of people in the UK are heading north it seems with even HMG’s Treasury planning to ship staff to Darlington and a chunk of Channel 4 heading to Leeds. On a rather smaller scale Deloitte is planning to open ...

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Sports marketing trends for 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the ...

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