Media

The&Partnership and Kite Factory win Lawn Tennis Association creative and media

The LTA (Lawn Tennis Association) has appointed The&Partnership and independent media agency The Kite Factory to handle its marketing and advertising. Creativebrief advised on the pitch. The LTA runs tennis in the UK, although not the high profile Wimbledon tournament, ...

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BMW tinkers with iconic badge for “openness and clarity”

You know where you are with a product from Bayerische Motoren Werke AG (Bavarian Motor Works aka BMW.) At least you used to. It was a sporty high-powered saloon, beloved of boy racers who didn’t want to make it too ...

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Virus dents ITV as it grapples with new streaming era

British terrestrial broadcaster ITV is one of the first media companies to quantify the effect of the Coronavirus and it’s bad news: ITV anticipates ad revenue will drop by ten per cent in April as travel and holiday companies (it’s ...

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UK gears up for international ads drive in Export Month

Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...

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WPP launches new-style agency Black Ops

WPP backing start-ups is a newish aspect of the Mark Read era and there’s another on the blocks: WPP Black Ops described as a “multi-disciplinary start-up dedicated to solving business problems.” Black Ops is launching with P&G brand SK-II’s Tokyo ...

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Publicis buys management consultancy Third Horizon

Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will become part of Publicis Sapient. Founded in 2004, Third Horizon works with clients including the New South Wales and Victoria ...

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BETC hacks Instagram to track down missing people

There are some booming activities in these straightened times, unfortunately people trafficking is one of them. According to UN data 2019 was the year with the highest human trafficking rate of the decade, 24.9 million people with 88 per cent ...

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