Media
-
Unilever’s travails show disconnect between marketers and shareholders
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its…
Read More » -
Budweiser aims to get America back on its feet again in Super Bowl epic
The Super Bowl os pretty well sold out – at $7m a 30-second pop – with lots of new advertisers…
Read More » -
Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work
Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s…
Read More » -
Scrooge Waitrose cuts free newspapers for members
Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers,…
Read More » -
Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
Read More » -
VCCP ventures into the metaverse
London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it…
Read More » -
Peter Scott returns to the fray as boss of ad tech start-up Playcart
Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of…
Read More » -
R3: global new business reviews increase 53.5% in 2021 – Havas makes biggest gains, WPP leads overall
New business reviews bounced back globally in 2021, increasing by 53.5% on the back of major creative and media reviews…
Read More » -
The Kite Factory wins homeless charity Crisis UK’s media
UK homeless charity Crisis UK, has appointed independent media agency The Kite Factory to its online and offline media planning…
Read More »