Media
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Publicis Media launches diverse marketplace DIME
Publicis is joining the ranks of media agencies targeting under-represented media and their communities with DIME, standing for Diverse &…
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Pepsi lines up Super Bowl Half Time rapper royalty – fingers crossed over the weather
Super Bowl LV1 in a couple of weeks will be the highest=grossing yet and long-time halftime sponsor Pepsi is pulling…
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Olympics sponsors face $100m ad quandary
Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the…
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George Parker: welcome to the metaverse… now, go home
Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA…
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MAA Ad of the Week: Gucci/North Face’s winning TikTok
There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and…
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Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year
It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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Joint and Goodstuff win UK wine retailer Naked Wines
Naked Wines, one of the UK’s leading online wine retailers has appointed Joint as its UK creative agency and Goodstuff…
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Uncommon gears up for Winter Olympics – now where are they again?
International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion…
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