Media
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Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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Publicis Groupe wins lion’s share of Mondelez International’s $1.7bn media business
Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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George Parker: what do you know about Howard Gossage?
Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category…
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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?
Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2…
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Saatchi invades the brains of football fans for BT Sport
Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting…
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Forrester report boosts WPP’s transformation ambitions
WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the…
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The&Partnership retains British Gas creative but media goes from WPP to OMD
Celebrations and commiserations this week: The&Partnership has retained British Gas creative, extending a relationship which began with T&P predecessor CHI…
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