Media
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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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Digitas wins Crocs, JML goes to Wavemaker
Publicis’ Digitas has been appointed as footwear company Crocs’ global digital innovation agency. Digitas UK will lead the business in…
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WPP adds to ecommerce repertoire with Newcraft
WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with…
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UK adspend surges in H1 2022 but clouds gather
UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with…
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London creatives protest fossil fuel clients
A network of creatives called Glimpse is campaigning against agency fossil fuel advertising by, inter alia, handing out a pamphlet…
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WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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Carlsberg celebrates 30 years with Liverpool
Carlsberg is celebrating 30 years of sponsoring Liverpool FC, a relationship that”s worked out pretty well for both sides. Whatever…
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Dentsu claims new VI service can unlock the metaverse
Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and…
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Can Rocky “future-proof” Ladbrokes advertising?
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead…
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