Finance
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Impression lands Specsavers digital
Specsavers has appointed Impression Digital as its new digital partner following a five-way pitch. Impression has offices in Nottingham, London…
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Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge
Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data…
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David Jones’ Brandtech Group soars in value with AI tool Pencil
Stock markets are currently riding high on AI, boosting the valuation of companies deemed to be in the lead, notably…
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All-conquering Publicis snaffles Pfizer creative from IPG
Ad holding companies seem to be running two different races this year: Publicis Groupe, which has just snaffled most of…
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S4 Capital posts another disappointing year of negative growth
The wheels haven’t quite come off Sir Martin Sorrell’s S4 Capital although the veteran ad tycoon has reported another annual…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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Has arch predator Sorrell become the prey at S4 Capital?
The past few years have been a veritable raft of new experiences for Sir Martin Sorrell, latterly the gravity-defying rise…
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Cadbury and Ogilvy Mumbai win WARC effectiveness top spot
The most effective campaign of 2023 was ‘Shah Rukh Khan-My-Ad’ by Ogily Mumbai and Wavemaker Mumbai for Cadbury, according to…
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