Finance

Publicis weathers first half 2020 Covid storm – US is a second half worry

Publicis Groupe, the first of the big ad holding groups to report half-time 2020 figures, is weathering the Covid storm reasonably well it seems. Reported net revenue was up 9.7% in H1 with a big contribution from newly-acquired data business ...

Read More »

Wieden+Kennedy lays off 11 per cent – does this put the agency into play?

Wieden+Kennedy is laying off 11 per cent of its staff due to Covid, about 160-170 people. If W+K, which has recently landed major clients including Facebook, McDonald’s and Ford, is being forced into such measures imagine the carnage elsewhere. But ...

Read More »

TV still most effective ad medium says Adzooma

Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and – surprise, surprise – TV is tops. 56 per cent are more likely to buy something as a result of ...

Read More »

Bullish Daily Mail picks St Luke’s for £5m ad account

Recent events have been manna from heaven for the Daily Mail (aside from the evaporation of ad revenue): a vigorous response to the Covid crisis which gave birth to its Mail Force PPE charity, Harry and Meghan (she’s suing the ...

Read More »