Finance
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Is the great UK self-service supermarket revolt actually having an impact?
Great big companies actually acting in line with what their customers want is about as rare as hen’s teeth (generally…
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Rapp wins B&Q’s customer accounts
Omnicom’s Rapp, now described as a precision marketing agency, continues to pick up business as all and sundry dive into…
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Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety…
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Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media…
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MAA Ad of the Week: Teamwork.com on pesky clients
Clients are taking a battering this week with X’s Elon Musk on their tail over their choices of media. They…
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Google accused of breaking own ad rules with Meta YouTube campaign
Google can hardly stop making money however hard it tries. Its recent history boasts a series of own goals, notably…
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Now Musk sues advertiser body for boycotting X
It’s no surprise to see Elon Musk supporting Donald Trump, the two seem to inhabit parallel universes mostly of their…
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WPP falls back in H1 2024, sells FGS Global for £604m
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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