Finance

40 over Forty list uveiled to combat ageism

Campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The group advises the UK Advertising Association on ageism. The aim being to combat ageisn in ad/media/marketing land in the interest ...

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WPP buy creates new AKQA design combo The New Standard

WPP is back on the acquisition trail, buying a majority stake in design firm Made Thought to form a new entity The New Standard, part of its AKQA empire (AKQA is now the lead company in another relative newbie within ...

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Adam&eveDDB wins Dr Oetker, On the Beach to Quiet Storm

Two interesting creative reviews have closed: adam&eveDDB has won the global brief for baking brand Dr Oetker, pitching with Omnicom siblings DDB Dusseldorf and PR agency Fleishman Hillard. Design Bridge has also been appointed. A&E will lead creative in 40 ...

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Neil Heymann takes top creative role at David Droga’s Accenture Interactive

Newly-minted Accenture Interactive CEO (and creative chairman, naturally) David Droga has put his stamp on the organisation by luring back Neil Heymann from Publicis Groupe’s New York creative collective Le Truc. Heymann who was CCO of Droga5, will become Accenture ...

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WPP’s Ogilvy tops WARC’s “most creative network” ranks

WPP has emerged top in WARC’s award-based agency rankings for 2021 with Ogilvy most creative network and its offshoot David Miami’s client Burger King top brand. Ogilvy, now headed by Andy Main, displaced Omnicom’s BBDO Burger King’s ‘Moldy Whopper’ campaign ...

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MSQ adds Elmwood to Holmes & Marchant to create global design contender

Go-go marketing services group MSQ has bought design firm Elmwood to merge with venerable Holmes & Marchant to create what it calls a new global design agency model, trading globally as Elmwood. The new entity will have over 200 staff ...

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Digital media wizard Essence digs down with RHS

We overlooked WPP media agency Essence’s win of the non-digital parts of Google without a pitch (doubt that anyone was surprised, even Omnicom’s PHD) but the all-conquering tech-based agency has added an intriguing newcomer – the UK’s venerable Royal Horticultural ...

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WPP dives deeper into ecommerce with Cloud Commerce

There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it (the ‘e’ is clearly so last year.) WPP has bought UK-based Cloud Commerce Group, described as a technology company that ...

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