Finance

MSQ signs Kantar heavy hitter Bart Michels

Ambitious London-based marketing group MSQ has made another heavyweight hiring. Former Kantar Consulting Europe CEO Bart Michels is joining as an executive director and executive chairman of MSQ’s insights and analytics consultancy Freemavens. Michels (left) worked in marketing at companies ...

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WPP creates financial PR giant with Finsbury/SVC merger

The dog that hasn’t barked yet as the marcoms world inches back to post-pandemic normality is M&A, the big deals that everyone expects but which haven’t, so far, happened. WPP, once the busiest acquirer, has pulled in its horns during ...

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John Lewis pushes the boat out for home insurance

Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it ...

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Uncommon updates the cuppa in first campaign for Twinings

Twinings’ new campaign, “Alive in every drop,” pulls off a clever balancing act – it feels modern but respects the tradition of pausing for a cuppa, reflecting the way that it can shift the mood of the day. Watching these ...

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Now MSQ buys production studio Brave Spark

Fast-growing marketing group MSQ has bought creative production studio Brave Spark. In the last year MSQ has also bought Be Heard Group and MBA. Brave Spark, which works for Hiscox, Arlo, Hitachi and Trivento among others, will be based in ...

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AB InBev global media pitch is big challenge for Dentsu

Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The review is supposed to conclude in ...

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New Commercial Arts debuts for Sainsbury’s Habitat

Here’s another germ of an idea – actually rather more than that – from New Commercial Arts in its debut for Habitat, part of the Sainsbury’s empire. In that inquisitive way the agency has it’s looked into the word ‘habitat’ ...

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