Finance

M/SIX wins National Express media

The&Partnership’s m/SIX media agency has won National Express, the UK’s biggest coach operator. The account moves from Havas after ten years. The pitch was run by Hamilton Associates. National Express marketing director Sean Bailey says: “We are delighted to announce ...

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US boost helps Publicis end 2020 on optimistic note

Publicis Groupe kept its head above water as grim old 2020 came to a close, reporting organic growth in Q4 at -3.9% (better than expectations) and -6.3% for the year. The US, French-based Publicis’ biggest market, was the star in ...

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WPP strikes first partnership deal with TikTok

WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities on the platform. This includes partnering on marketing API integrations and next-generation formats, such as augmented reality offerings. Subvrsive, a ...

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Andy Nairn: the ten luckiest moments in advertising history

Lucky Generals co-founder Andy Nairn has just launched a new book called Go Luck Yourself: 40 ways to stack the odds in your brand’s favour. Here, he picks out 10 of the luckiest moments in advertising history and explains the ...

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Bud Light bombards us with Super Bowl lemons

Wieden+Kennedy looks set for a good showing at the Super Bowl and here’s another for Bud Light’s Lemonade Seltzer. Big brewers in the US seem to be giving up on beer for fruity alternatives (some would say they gave up ...

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Havas Media regroups with new Entertainment division

Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity. Jump MD Nick Wright ...

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Ciesco: tech and media sector ready to power M&A bounce-back in 2021

Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with ...

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