Finance

MSQ Partners agrees £6.2m deal to buy Be Heard

Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private ...

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GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

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Adam&eveDDB wins deserved Cannes Lions European Agency of the Decade

Omnicom’s adam&eveDDB has been named the (virtual) Cannes Lions European Agency of the Decade, pipping sibling AMV BBDO to the top spot – which won’t be any consolation at all to AMV which has seen A&E knock it off numerous ...

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Start-up Pura aims to revolutionise baby wipes market

This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have been joined by CMO Amanda Richards who’s held lots of senior roles at Unilever and Philips Health and an extensive ...

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Facebook ‘hate’ ad boycott gathers steam

The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a campaign orchestrated by anti-extremist group #StopHateForProfit. In its wake outdoor equipment retailer REI said it will also join the boycott, ...

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