Creative
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There’s no escaping Vodafone – even by leaving home
Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in…
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George Parker: how the ‘Two Bobs’ invaded Britain
After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone…
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MAA Ad of the Week: Heineken’s ‘Fans have more friends’ from Le Pub
Agencies love one-client bespoke agencies when they’re pitching (clients will believe anything sometimes) and thinking of all that lovely money,…
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YouTube fights back against TV measurement
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are…
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Hellmann’s drowns out ‘feelgood factor’ with Meal Diamond
Hellmann’s and agency VML scored in last year’s Super bowl with a ‘When Harry met Sally’ spoof. This year thje’re…
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Round one to adam&eve over AMV as Omnicom agencies rekindle rivalry
Omnicom is probably quite pleased at its decision to back adam&eve, formerly part of the now deceased DDB network, in…
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Budweiser: bald eagle meets Clydesdale in the Super Bowl
Something’s afoot in America that’s giving out a rather nasty smell so lurching into Americana has its dangers for some…
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EACA report: do clients actually want real agency partners?
A new report from the European Association of Communications Agencies (EACA) with Kantar, reveals the contradiction at the heart of…
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Ocean Outdoor’s Nick Shaw: the year ahead for agencies, advertisers and audiences
1/ British companies are sometimes criticised for not investing enough, admittedly in a difficult macro-economic environment. What are Ocean’s investment…
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