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DentsuMB UK takes Asahi Super Dry ‘Beyond Expected’ – but what did we expect?
Asahi beer has a ring of the 90s to it – the Super Dry version was created in Japan in…
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Has Piers Morgan the staying power to make Talk TV a success?
It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here…
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New Twitter owner Elon Musk becomes the ultimate media power broker
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from…
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Malibu picks Wieden+Kennedy for ‘global brand refresh’
Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign…
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Former Lucky General Fox joins Havas in senior client role
One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO),…
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Wieden+Kennedy Amsterdam crams it all in for Samsung – in “awesome” effort
A veteran creative director, bemoaning the state of ads (ads you do) told me other day that they’re all about…
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“The veins remain” declares Mars as Snickers hit Twitter
Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called…
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The Romans march on into New York as ‘Mother Family’ expands in the US
New York is the next frontier for PR agency The Romans, which is opening up its first office outside the…
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WPP to launch end-to-end online retail business Everymile
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web…
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