The Romans march on into New York as ‘Mother Family’ expands in the US

New York is the next frontier for PR agency The Romans, which is opening up its first office outside the UK.  Mother, which owns a minority stake in the business, has offered The Romans a home in its Brooklyn office.

The Romans NY will be led by newly-recruited partner and EVP, Sarah Jenkins, formerly of experiential marketing agency NVE. She has worked with brands including Facebook, Apple, Spotify, AB InBev, Diageo, Procter & Gamble, Colgate-Palmolive, Mondelez International, The Bill and Melinda Gates Foundation and Chipotle.

The London agency, which recently added a sports and entertainment division, includes Twitter, Dove, Ben & Jerry’s, Duolingo, Method, Ecover, WWE and Formula E among its clients.  The Romans the New York claims to have already signed some tech and retail clients.

Jenkins will report directly to CEO Joe Mackay-Sinclair, who will divide his time between London and New York. She said, “The Romans was created because they were bored of boring PR and I share the same sentiment. They want teams that operate with agility and deliver fresh, disruptive thinking dictated by trends, and that just so happens to be The Romans’ superpower.”

Joe Mackay-Sinclair, CEO of The Romans added: “We’ve always prided ourselves on caring more about our people than our profit. So, when it came to launching in the US, we weren’t waiting to find the right business case, we were waiting to find the right business leader. As we continue to grow our global footprint, we’re looking for leaders just like SJ: compassionate, creative and commercial, to ensure our values and culture continue to live up to the same exacting standards of our output.”

 

 

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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