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DHL takes Coldplay on tour in new ad by 180 Amsterdam
This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks…
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US adspend set to break $300bn – but forecasts still being reined back
US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has…
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MAA Ad of the Week: ‘Trust is Earned’ from BBC Creative
Sometimes advertising deals with important stuff – as opposed to finding a purpose for Hellmann’s mayonnaise for example – and…
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Lionsgate+ gets off to spectacular start with adam&eveDDB
Lions Gate Entertainment is rebranding its streaming offer Starzplay outside North America as Lionsgate+ – not before time, Starzplay sounds.…
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WPP’s Wunderman Thompson retains Samsung CRM
WPP rather underwhelmed investors when it reported its quarterly and half year numbers (the next lot should be coming through…
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Brand Camp: GSP&B’s ‘secret sauce’ gets new leader
Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when…
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KFC behaving badly – again
One day they’ll shoot a 90-second epic for KFC in the UK but, until that happy day, the fast food…
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The&Partnership opens apprenticeship academy in Birmingham
The&Partnership and its media agency mSix&Partners are doing their bit for diversity – actually quite a lot – by opening…
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Virgin Atlantic crew’s new gender reset
It’s a topsy turvy new world and Virgin Atlantic cabin crew can now wear what they like, as in this…
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