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More creative firepower at Apple means cutbacks at TBWA

Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media Arts Lab, probably the most successful of all the dedicated agencies, is laying off around 50 people. Apple VP of ...

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72andSunny Amsterdam picks up Audi’s ‘Vorsprung’ baton

‘Vorsprung durch Technik’ means advancement through technology – and it’s served Audi pretty well since BBH founder John Hegarty came across it touring an Audi factory in 1982. That, of course, was the era of such things – BMW had ...

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MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?

The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled ...

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WPP wins big chunk of Axa media – Publicis retains creative

WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media account. Publicis has won the media business in Germany, the UK, Italy and Hong Kong. Publicis retains Axa’s creative. So ...

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Adam&eveDDB takes gamers inside PlayStation4 in striking new direction

Adam&eveDDB is evidently enjoying client PlayStation and here’s another zesty number for the Sony brand, welcoming gamers themselves into the games. Not the most radical notion perhaps but rare (if not unknown) in this category where agencies often seem to ...

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