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We’ve been waiting for the big one from Accenture and here it is: Accenture Interactive is buying Droga5, the pioneering creative agency founded by David Droga, currently part-owned by Hollywood outfit WME. Accenture Interactive CEO Brian Whipple (left below with ...

Babies bring joy (we hope) but also a veritable shopping cart of expense. As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc. Resistance is futile. MAA creative scale: 9.

It’s always good to talk down your prospects in the City because, if nothing goes too pear-shaped, investors will think you’re doing well. New WPP CEO Mark Read has been resolutely downbeat in his considered way and it seems to ...

Is M&S advertising finding a bit of form? It’s just moved its clothing and homeware account from Grey to ODD (a fashion/retail specialist it seems.) Grey is still, presumably, on the case for food and it’s cleverly resurrected the ‘This ...

Michael Scantlebury is founder and creative director of Impero. He started life in New Zealand, working on several online start-ups before moving to London in 2009 and starting Impero straight off the boat. His ambition with Impero has always been ...

Iceland Foods has appointed Leo Burnett London as its lead agency following a competitive pitch. The account was held by Accenture-owned Karmarama although Mother was tipped to win the business when it co-opted a Greenpeace film about the destructive effects ...

There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former Unilever CEO, who called on advertisers to “bring the humanity back” and argued “we’re in such a rat race… we’ve ...

Out of Home media planning and buying company Talon Outdoor has launched a new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices across more than 75 ...

Mother’s Day’s come and gone (yesterday) but knife crime in London remains a pressing issue with heaven knows how many young people losing their lives. Is anyone doing anything about it? The Government keeps saying that the dramatic reduction in ...