Advertisers

Advertising in a time of disruption hasn’t been easy for brands, and many have tiptoed around the issues with generic promises and platitudes. But — surprise, surprise — consumers prefer a direct message with meaningful content. Kantar’s new survey picks ...

We’ve all had enough of 2020, and Burger King knows it. This new ad by creative agency David gives us a tantalising glimpse of the end of the year, by serving up Christmas in July. Renato Rossi, the chain’s North ...

Experiencing everyday life anew after lockdown has emerged as a creative theme for advertisers (see McDonald’s, Virgin Hotels). Honda’s contribution is a film inviting us to “Be Moved Again” and enjoy the simple pleasures, as seen from a car. Sid ...

Knight Frank, which claims to be the world’s largest independent property firm, has appointed Ancient & Modern as its agency of record. A&M has been charged with a long-running campaign with the theme ‘Your partners in property.’ Knight Frank head ...

New Zealand leaders are stepping up onto the world stage in 2020 — DDB has named Marty O’Halloran as its new global CEO, replacing Wendy Clarke, who quit in April to join Dentsu Aegis Network in the same role. O’Halloran, ...

The Out of Home industry – via trade body the World Out of Home Organization – is orchestrating its efforts to recover from the ravages of Covid-19 with a massive global digital OOH campaign from recently-appointed creative agency New Commercial ...

Publicis Groupe, the first of the big ad holding groups to report half-time 2020 figures, is weathering the Covid storm reasonably well it seems. Reported net revenue was up 9.7% in H1 with a big contribution from newly-acquired data business ...

This campaign from Joan Creative in New York is a tongue-in-cheek sales pitch for post-lockdown escapes, featuring some funny references to the trials we have all been put through by Covid-19. A plummy British voiceover tells us that, whether you’re ...

Music can still do the business for an ad campaign, as it clearly has for Mercedes-Benz’s new Online Showroom (a good idea in itself.) No idea who the agency is (new one Publicis?) but whoever exhumed Johnnie Taylor’s 1969 effort ...