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Google hits a YouTube winner – but does it mean anything?

This ad from Google promoting its search – still the cornerstone of the ever-expanding Alphabet empire – has had a staggering 94 million YouTube views. YouTube is owned by Google, of course, so hope they haven’t been giving it a ...

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Kylie’s ‘matesong’ for Tourism Australia flops

Tourism Australia is wheeling out some of its big guns – Kylie Minogue leading the way – in ‘Matesong,’ the latest in M&C Saatchi Sydney’s ‘Philausophy’ (geddit) campaign. This aimed fairly and squarely at Brexit-battered Brits who need to escape ...

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BA Holidays targets sensible bargain hunters

British Airways, probably once the most respected UK brand, has a bit of making up to do – recently coming near the bottom in a big customer poll. Under boss Willie Walsh BA has resolutely put profits before brand and, ...

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Happy Christmas – as a mean-minded 2019 nears its end

It’s that time of year when it’s goodwill to all men, women and whatever other genders are on offer. But not quite. In his successful campaign to be Conservative leader/PM Boris Johnson famously observed: ‘fuck business.” Whoops, that’s it for ...

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Burger King makes Big Macs disappear

Burger King has become the king of guerrilla marketing and UK agency BBH has unveiled its own little trick at the expense of long-time market leader McDonald’s by concealing a (not so) Big Mac behind each Burger King Whopper image ...

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Lucky Generals makes sure-footed debut for Zoopla

Lucky Generals is having a strong finish to 2019, churning out Amazon ads by the Amazon truckload, and here’s its debut for new client Zoopla, an online estate agency. One shows the joys of not living with your parents, the ...

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Is Guinness Clear the drinks launch of 2019?

Six Nations rugby sponsor Guinness has produced a neat spin for its “responsible drinking” campaign (responsible drinking, at rugby matches?), Guinness Clear, ie water. And it features former rugby stars (and now accomplished TV pundits) Brian O’Driscoll and Lawrence Dallaglio, ...

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M&C Saatchi in spotlight again over South Africa claims

Both M&C Saatchi and its predecessor Saatchi & Saatchi under the brothers have sought and enjoyed the spotlight. When things are going for you it’s great, the path to fame and fortune. When it’s not… The London-listed ad group is ...

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