Advertisers

Sports Direct’s Mike Ashley snaps up £90m House of Fraser

Sports Direct’s Mike Ashley has finally trousered a department store chain after years of trying, buying House of Fraser from the administrators for £90m. This includes 59 stores (and all stock) and, potentially, 15,000 or so employees including concessions. Ashley ...

Read More »

McDonald’s media: Omnicom and Publicis in global head-to-head battle

McDonald’s revealed in October that it was shifting from a single global media agency to a small roster of preferred local suppliers. This was never going to be good news for Omnicom’s OMD, which has held the business exclusively for ...

Read More »

Jody Smith of Broadsign: unlocking new communication potential in the era of smart cities

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ...

Read More »

Dark Horses founder Simon Dent picks his first eleven Desert Island football Ads

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching ...

Read More »