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Has Rosapark done the right thing by becoming Rosa Paris?

I see that Rosapark, the Havas-owned agency that found itself at the centre of a diversity storm last year, is, as promised at the time, renaming itself Rosa Paris. It’s also promising lots of diversity initiatives. The agency was criticised ...

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Laurence Green: the advertising weather changes…

The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ ...

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The Sun tells us ‘Eur all invited’ to the Euros in nostalgic ad

Hopes are rising that the Euros, which start this week, will unite Great Britain in support of a feast of footballing success. The Sun is going full nostalgia in a new campaign that shows a father preparing his son for ...

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Domino’s asks us to yodel for pizza in new work by VCCP

Now that groups of six can kick back at home with a pizza, Domino’s has cleverly created a group ordering feature on its app, and asked VCCP to promote it. The unexpected result is a lot of yodelling between a ...

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Gravity-defying Mother is Ad Age’s top International Agency

UK-based agency Mother has been voted Ad Age’s International Agency of the Year for the second time in three years, no mean feat especially as the pandemic coincided with a period of expansion for the agency, timing which might have ...

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Welcome to London says London – if you can get here

“This is London. And everyone is welcome” says the Mayor of London’s office as the capital prepares to host the Euro 2020 (yes really) football tournament. Welcome, that is, if you can get here given the UK government’s ever-changing travel ...

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Creature London’s Moonpig returns in Father’s Day spot

It’s hard to believe that Moonpig didn’t get round to using a cute animated pig in its ads years ago. Apparently customers are now demanding cuddly toy versions of the charming Moonpig that Creature London introduced earlier in the year. ...

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BBH’s £2m rebrand campaign tells us to get ‘Up & Alpen’

After winning back the Alpen business in December, BBH is marking the brand’s 50th birthday with a new campaign featuring an energetic alpine ram. The pack design and website have both been updated to match, and to connect the brand ...

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Impero top creative Alastair Mills picks his Desert Island Ads

I’d be fairly handy on a desert island. As a child I used to catch fish with a hand line and cook them on a fire in the woods. On one occasion, referencing a well-thumbed 1960s edition of Mrs Beeton’s ...

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