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Impero survey sets out to find reasons behind advertising’s “brain drain”

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

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Nike’s ‘Dream Crazy’ wins Outdoor Grand Prix in what could be a royal progress at Cannes Lions

Wieden+Kennedy’s ‘Dream Crazy’ campaign for Nike featuring US football player Colin Kaepernick won the first of what may be a number of Grand Prix at the Cannes International Festival of Creativity. Outdoor jury president John Patroulis said the Nike work ...

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Introducing the More About Advertising Book Shop

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

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Shnoosee Bailey of HeyHuman: my Top Tips for Cannes

Shnoosee Bailey is executive creative director of HeyHuman. Prior to HeyHuman she was ECD at Saatchi & Saatchi X and creative director at Publicis Dialog. My Top Tips for Cannes Once again, we’ve seen some impressive work from the industry ...

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Pepsi Max aims for the stars – with the stars

In stark contrast to McCann’s new Diet Coke adlet, Pepsico and AMV BBDO have re-united Paul Rudd and Michael Pena (who starred in Ant-Man in 2015 – no, me neither) in a big budget astronaut number. You kind of know ...

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P&G goes it alone with in-house everything for Secret

Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed and starring P&G employees it seems. Which is obviously cheaper and quicker than using an agency. It may also be ...

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Diet Coke goes for economy in new McCann campaign

Diet Coke is launching some new flavours with a campaign by McCann – and no expense has been spared. Saves everyone’s time. A nearly perfect ten. (but it’s only ten seconds.) MAA creative scale: 7.

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Global adspend to hit $600bn this year says IPG’s Magna

There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue ...

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