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Leagas Delaney launches “volcanic chocolate” Firetree

Leagas Delaney is launching a new upscale chocolate brand Firetree, described as “vegan-friendly volcanic chocolate,” which seems to tick most boxes. Firetree beans are grown on volcanic slopes. The agency is also an investor in the brand which was launched ...

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Cannes Lions: Nike scoops media, FCB wins two Grand Prix

Nike has won yet another Cannes Grand Prix, this time in Media for its ‘Air Max Graffiti Store’ which tapped into Brazil’s niche graffiti culture. AKQA São Paulo asked graffiti artists to spray paint Air Max shoes onto existing graffiti. ...

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John Legend headlines P&G’s drive to “re-imagine creativity”

P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again, calling on the ad industry to “lead disruption by joining forces with other creative worlds.” In so doing it has ...

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Now Bud Light goes in-house for online blitz

AB InBev has joined P&G and others in making at least some of its own ads, in its case with the in-house Draftline agency. It’s quicker and cheaper they say. Here’s a new effort for Bud Light (usually in the ...

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Jane Austin from Cannes: this year it’s girls on top – nearly

Chrissy Teigen is one of the funniest, sarkiest people on Twitter. The celebrity wit, author, and wife of John Legend, once tweeted: “I always have a note in my pocket that says “John did it” just in case I’m murdered ...

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