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Old Spice finds a ‘winner’ in unlikeliest place

P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting new effort – ‘Winner’ – from Wieden+Kennedy. P&G says we’re all miserable so need cheering up, especially young men – ...

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Ciesco: tech and media sector ready to power M&A bounce-back in 2021

Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with ...

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Apple sets the bar with TBWA Chinese New Year epic

Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from TBWA\Media Arts Lab Shanghai for – and shot on – an iPhone 12 Pro Max. By director Lulu Wang and ...

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The&Partnership teams with Wunderman Thompson to add Lexus UK CRM

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: ...

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Sexist ‘Stay at home’ govt ad puts women in their place

The government has withdrawn a Facebook ad that shows exactly what it thinks women should stay home for: baby care, home schooling, or cuddling up to a man on the sofa. Apparently a government spokesman suggested that it didn’t reflect ...

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Publicis Media expands Reckitt Benckiser business with central Europe win

Reckitt Benckiser Health has appointed Publicis Media to work on its media strategy, digital planning and purchasing across central European markets including Germany, Switzerland, Denmark, Austria, Sweden, Finland and Norway. Following a competitive pitch, Publicis Media, working with Publicis Groupe’s ...

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The sublime and the ridiculous: Small Beer and Kraft

Well maybe not sublime but London agency Dark Horses has ventured outside its sports marketing speciality with a new Out of Home campaign for low alcohol beer Small Beer. Nice and simple anyway: MAA creative scale: 7. Meanwhile, at the ...

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