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Talon spearheads Men in Black takeover of Waterloo Station

Passengers at London’s busiest station Waterloo are being invited to join the Men In Black (London branch) in a diverting campaign from Sony Pictures to promote the new Men in Black: International film. The installation features MIB stars Chris Hemsworth ...

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Sarah Baumann joins VaynerMedia as new MD

Gary Vaynerchuck’s VaynerMedia is one of the more interesting (relative) newbies on the ad scene and now the US-based agency has hired Leo Burnett’s former deputy CEO Sarah Baumann (below) as MD. VaynerX chairman and VaynerMedia CEO Vaynerchuck says: “After ...

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Evian Babies show us how to do the “Bare Necessities” of life

Evian replaced its “Babies” campaign in the US last year with a more millennial-friendly approach, where “Live Young” became “I Wanna #LiveYoung.” The ads talked about electrolites and starred Gen Z celebs, but they just weren’t as cute as the ...

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Leo Burnett Worldwide’s Top Tips for Cannes

Leo Burnett Worldwide has published its 32nd annual Cannes Lions Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, ...

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Roy Jeans: how the ad industry actively underpins “surveillance capitalism”

In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit System”. Starting with 1,000 points, every citizen has points deducted – or added – for their historical (and current) behaviour. ...

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MullenLowe odds-on as William Hill reviews UK creative

MullenLowe is presumably in the box seat as bookmaker William Hill reviews its UK creative account, having just won the business in the US. William Hill has a new global brand and marketing director in Charlotte Emery. The account spent ...

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