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MAA blast from the past: Boris (some) used to know and love

As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with it again? – this ‘Love Actually’ themed 2019 election ad featuring Johnson seems an entire world away. Pre-Covid for a ...

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Highsnobiety hitches a ride for Gucci with TikTok’s favourite trainspotter

Graham Fink observed here a while back that creatives should forget about ads and TikTok instead (we paraphrase) and here we have a pretty good example: Gucci (teamed with the rather unlikely The North Face) and viral trainspotter Francois Bourgeois ...

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Leo Burnett introduces the House of Disney+ in new EMEA campaign

The success of Disney+ is one of the reasons that Netflix’s star is waning, and a new EMEA-wide ad campaign imaginatively drives home the message that the streaming service has an unexpectedly wide range of content, fit to challenge any ...

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Apple TV+ has everyone but Jon Hamm, and he’s not happy

Apple spent an estimated $8 billion on content for its TV streaming service last year, but not a single cent went on a show featuring Jon Hamm and the Mad Men actor is not happy about it. Although he’s clearly ...

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MAA Ad of the Week: Samsung Exynos from BBH

Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its distinguished founders (two knights of the realm included) and other executives. Now it’s being run by a group board headed ...

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OOH Capital extends global reach with three new partners

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head ...

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Noughties pop group Steps gatecrash a flash mob for Samsung and O2

The flip phone is back, but this time it’s by Samsung and it’s a massive improvement on the original noughties version. Working with O2, VCCP has recruited pop group Steps, who were big in those days and still have a ...

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