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Legal, decent, honest, truthful: the ASA is doing its best as research shows public trust is boosted
The Advertising Standards Association is claiming success for its ad campaign, which ran in the summer and autumn of last…
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Wieden+Kennedy pitches Amazon Prime as a lifestyle choice
About the only people who make proper ads these days are the tech giants – they’ve got more money certainly…
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MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the…
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Purpose still wins at D&AD as UK takes eight yellow pencils
Six of the eight D&AD yellow pencils won by UK agencies were for purpose-led work this year as the first…
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Channel 4 rebrand puts everything in one place all at once
Here’s a rebrand that doesn’t involve a complex name change or jettison vowels in order to look “modern.” In fact,…
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New Commercial Arts debuts for Nationwide with some rare good news for banking customers
Son paid us a surprise visit this morning and, aside from raiding the fridge, told us smugly that his bank/building…
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Apple’s ‘The Greatest’ wins The One Show – the first of many
New York’s The One Show remains one of adland’s elite awards events and the big winner this year was Apple…
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