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BBH Singapore rehearses the perils of fitness for Income Insurance
BBH Singapore exemplifies the BBH mantra of zagging where others zig and this effort for Income Insurance’s fitness accident package…
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‘Made to be less hated’ pays off for HP printers
“Solutions” seem to be making a comeback. Can you remember when plumbers rebranded as water solutions or possibly frozen pipe…
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WhatsApp works with Dentsu to drive brand and business use
Meta wants to monetise WhatsApp and has brought Dentsu to help, starting with its WhatsApp Business service. Dentsu’s technology arm,…
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Joint gets a workout with new client, Joe Wicks
Joe Wicks, the man who got Britain moving thanks to his daily “PE with Joe” YouTube workouts during the pandemic…
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Penny doubles down on purpose at Christmas with ‘The Kids’
German supermarket chain Penny has won many plaudits for its holiday ads over the years and, as events on the…
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UK moves up global adspend rankings behind US and China
WPP’s GroupM has produced its end of year forecasts for adspend in 2023 with the suprising finding that the UK,…
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Elon Musk can never resist a soundbite – will this one kill off ‘X’?
Here’s Elon Musk’s outburst at advertisers at a New York Times chinwag, sadly with beeps but you get the drift.…
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Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
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‘Mix it up’ message from Smirnoff gets recipe right
Smirnoff vodka is still thinking about the plague of loneliness triggered by the pandemic, so the new campaign’s message is…
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