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Pete Jackson of Trouble Maker: why we decided to rank the UK’s challenger brands
Our industry loves a buzzword: Challenger. Disruptor. Agitator. Provocateur… Over the last 20 years, I’ve sat in countless meeting rooms…
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Beyond the final whistle: how sports events drive creative marketing campaigns
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip…
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Ace of Hearts wins Wise
Ace of Hearts, the new creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow, is off the mark…
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T&P and TBWA\MCR win gold in Ocean Outdoor’s Digital Creative Competition
T&P and TBWA\MCR were the big winners in Ocean Outdoor’s annual Digital Creative Competition for bold original ideas in Digital…
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Penny drops for RCP and Interactive Investor
“I think therefore ii” is what famed philosopher Rene Descartes didn’t quite say but it’s the new brand platform from…
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Whisky and cognac spread their horizons
Luxury brands are suffering somewhat – why should they be different from everything else? – and drinks companies are seemingly…
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Cadbury Heroes campaign is System1’s all-time outdoor winner
Are these the most effective outdoor ads? Cadbury’s Heroes campaign from VCCP has scored 5.9 according to System1 rankings, the…
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Black Phone 2 grabs limelight with fiendishly clever billboard
London’s Camden Town can be a pretty scary place anyway in the right (wrong) light but Blumhouse Productions’ Out of…
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