Uncommon Creative Studio is appealing to pet owners with a new campaign – its first for ManyPets insurance – saying they need to insure their pets if they want to ensure their own happiness. A series of posters celebrates the ...
Read More »MAA blast from the past: ‘Firips’ from Leagas Delaney
Audio’s getting a lot of attention in adland and elsewhere at the moment but was it ever better than this? Taken from an interview for Dave Dye’s Stuff from the Loft (now a podcast I believe) with Leagas Delaney’s Tim ...
Read More »Star Wars’ Patrick Stewart takes centre stage for Lucky Generals and Yorkshire Tea
Lucky Generals has done a pretty good job for Yorkshire Tea over the years (quite a lot of them by now) with some of the county’s stars happily making an appearance – Sean Bean for example. Bean’s exhortations to drink ...
Read More »UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and ambitions, Organisation (client and agency teams), Understanding and Learning (striving for best practice.) “Nourishing the S.O.U.L. is key for agencies ...
Read More »NatWest’s Margaret Jobling takes over as ISBA president
Margaret Jobling, CMO of NatWest, is the new president of the Incorporated Society of British Advertisers, taking over from Moneysupermarket CEO Peter Duffy. A long-time FTSE 100 business leader, Jobling has plenty of experience in the consumer goods and utilities ...
Read More »Renault and Publicis kick off Rugby World Cup ad wars
The Rugby World Cup hoves into view next year (union version – that’s the 15-a-side one although the way refs are dishing out yellow and red cards these days…) Among other things, that should give agencies the chance to make ...
Read More »Does being more inclusive in adland mean changing the technology? AKQA thinks so
But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes in their Brave Stories film series, interviews focussing on workplace taboos, with people from diverse backgrounds or marginalised communities about ...
Read More »Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84% of marketing content is visual, yet it’s the least understood and analysed element of the marketing mix. In the last ...
Read More »Leo Burnett scoops PepsiCo India creative and digital
Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year ...
Read More »