Advertisers

This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...

Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade ...

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...

Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

Government advertising had been in decline since 2011, when the Central Office of Information closed down after 76 years in business. But then came Boris Johnson and the pandemic — a combination that produced a budget increase of 238 per ...

Tesco has done pretty well since former CEO Dave Lewis (now Sir Dave) turned the business around and made some good decisions in the pandemic. Tesco Mobile is looking to benefit from the brand’s halo effect by aligning itself more ...

We’ve had more than a decade of agencies with daft names, so if you’re going to do it at least make it intriguing. Which Canada’s Broken Heart Love Affair sure does. Its mission being to rekindle our love of advertising. ...

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...