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Uncommon Creative Studio is appealing to pet owners with a new campaign – its first for ManyPets insurance – saying they need to insure their pets if they want to ensure their own happiness. A series of posters celebrates the ...

Audio’s getting a lot of attention in adland and elsewhere at the moment but was it ever better than this? Taken from an interview for Dave Dye’s Stuff from the Loft (now a podcast I believe) with Leagas Delaney’s Tim ...

Lucky Generals has done a pretty good job for Yorkshire Tea over the years (quite a lot of them by now) with some of the county’s stars happily making an appearance – Sean Bean for example. Bean’s exhortations to drink ...

The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and ambitions, Organisation (client and agency teams), Understanding and Learning (striving for best practice.) “Nourishing the S.O.U.L. is key for agencies ...

Margaret Jobling, CMO of NatWest, is the new president of the Incorporated Society of British Advertisers, taking over from Moneysupermarket CEO Peter Duffy. A long-time FTSE 100 business leader, Jobling has plenty of experience in the consumer goods and utilities ...

The Rugby World Cup hoves into view next year (union version – that’s the 15-a-side one although the way refs are dishing out yellow and red cards these days…) Among other things, that should give agencies the chance to make ...

But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes in their Brave Stories film series, interviews focussing on workplace taboos, with people from diverse backgrounds or marginalised communities about ...

The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84% of marketing content is visual, yet it’s the least understood and analysed element of the marketing mix. In the last ...

Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year ...