Analysis
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MAA’s blast from the past: the Sugar Puffs Honey Monster
We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from…
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Facebook ad revenue hit hard even though virus numbers up
Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from…
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MAA’s blast from the past – O2 from VCCP
Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the…
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Paulo Areas of Forever Beta picks his Desert Island Ads
Paulo Areas is CCO of Forever Beta, working with, among others, Rooney Carruthers of VCCP fame. He has held senior…
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Bill Gates got there first with Covid-19
You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe…
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HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories
We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s…
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Grey Europe’s Javier Campopiano picks his Desert Island Ads
Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior…
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Sky on top as UK’s biggest trad ad spender with £178m
Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook…
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Sam Pearce: how can stressed out advertising go from fearful to fearless?
What is stress really doing to our work? The epidemic of stress in advertising is often discussed as a purely…
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