Analysis

Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

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Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’

Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need an advertising agency, a media agency and partners to help them with PR, promotions, direct marketing and perhaps design. In ...

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PJ Fusco: why search engine marketers need to change

Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than 16 years ago. To be certain, online marketers still have to focus on implementing fundamental tenets of search engine marketing. ...

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Paul Weiland of Contagious picks his Desert Island Ads

Paul Weiland is the founder and ECD of Contagious London, a new-style ‘all-in-one’ agency where the creatives write, film and produce the ads. He began his career as a writer at Collett Dickenson Pearce before going on to be one ...

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More strife at Tesco leaves CEO Clarke out on his own

It really doesn’t get any better at Tesco – the supermarket giant is set to reveal another whopping fall in profits on April 16 (ten per cent is the consensus) and now finance director Laurie McIlwee is falling on his ...

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