Analysis
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Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI
Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about,…
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Paddy Collins of YouTube: how to be creative in online video when it’s gone in six seconds
Lines on the Antiquity of Microbes by Strickland Gillilan (1904) Adam Had ‘em It can be said, with relative certainty…
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WPP’s most wanted: one new beating heart and one new CEO
Now that Martin Sorrell and his personal “horizontality” issues have become fodder for the tabloid press, WPP was able to…
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Giles Keeble: are ‘math men’ clients driving us towards Peppa Pig advertising?
I came across an article in The New Yorker about how the ‘Math Men’ with their algorithms have replaced the…
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Paul Simons: how Ogilvy can recapture its glory days
WPP acquired Ogilvy & Mather in 1989, 29 years ago which is a long time in advertising. David Ogilvy died…
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