Analysis

Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is

Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be expert at multi-channel, multi-platform digital communications. There are media agencies with newly developed creative offerings. There are broad-based digital agencies ...

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Gerry Moira of Havas picks his Desert Island Ads

Gerry Moira is UK director of creativity and creative chairman at Havas Worldwide (formerly Euro RSCG) in London (a very long title, as he admits). He began his career as a copywriter at Ogilvy & Mather in 1977 before becoming ...

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Ian Maynard of network: why three is no longer a crowd in successful agency/client relationships

Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, explains why a lead creative agency and support agency structure in successful agency/client relationships is driven as much by the search for creative quality ...

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Miles Nadal’s MDC Partners keeps growing although ‘ordinary’ profits remain over the horizon

MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that losses increased to $148.9m from $85.4m in 2012, blamed on ...

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Why it will cost IPG more than $60m to fix Europe

What on earth is Interpublic (IPG), which owns McCann, Draftfcb (or is it just FCB?), media agencies UM and Initiative and a gaggle of PR companies, going to do about Europe? It quietly announced last week that it’s to take ...

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