Analysis
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Brands join Extinction Rebellion activist in sustainability call at Droga5 London’s Green Pivot
By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and…
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The most inspiring new influencer marketing campaigns
Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop…
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MAA blast from the past – Tony Kaye for Dunlop and AMV
The 1990s was a great era for ads – for the lucky creatives at some agencies anyway although not necessarily…
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MAA blast from the past: in-house but star-studded Wix
In-house advertising is a trend in 2020 as advertisers try to save money by cutting budgets and agencies. Usually the…
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MAA blast from the past: BBH for the Guardian
The Guardian, love it or not, is an important pillar of British social and political life but, like its peers,…
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MAA blast from the past – Canal+ from BETC
BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering…
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Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32…
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Beta Good’s Robin Gadsby: four ways companies can combat climate change post-pandemic
Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of…
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‘I Love New York’ design genius Milton Glaser dies at 90
Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who…
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