The Guardian, love it or not, is an important pillar of British social and political life but, like its peers, is looking down a dark tunnel just now despite the (relative) success of its fund-raising.
Times was when newspapers were big-spending, sought-after accounts for agencies (despite the frictions between quick-on-the-draw hacks and slow-to-deliver creatives.)
The Guardian account was sought-after although it only spent intermittently. It certainly pushed the boat out with this awarded campaign from BBH.
All seems a bit historical now doesn’t it?
