MAA blast from the past: BBH for the Guardian

The Guardian, love it or not, is an important pillar of British social and political life but, like its peers, is looking down a dark tunnel just now despite the (relative) success of its fund-raising.

Times was when newspapers were big-spending, sought-after accounts for agencies (despite the frictions between quick-on-the-draw hacks and slow-to-deliver creatives.)

The Guardian account was sought-after although it only spent intermittently. It certainly pushed the boat out with this awarded campaign from BBH.

All seems a bit historical now doesn’t it?

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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