Analysis
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Giles Keeble: Howard Gossage was right all those years ago, we need more generalists
I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of…
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Ali MacCallum of Kinetic: programmatic points Out of Home to a better post-Covid future
If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms…
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The Media and Marketing Podcast – Jo Allan of Newsworks
The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former…
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MAA blast from the past: Air France (remember when you could do this?)
You can still fly of course (if masochism’s your thing) but the days when BETC Paris could orchestrate all kinds…
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Talon: back to Old School: media planning lessons post-Covid
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick…
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World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to…
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Tim Delaney of Leagas Delaney: how can we harness desire in the nano-second era?
The word desire suggests a long, smouldering longing for something slightly forbidden. It is laden with obsession, irrationality and, of…
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WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
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R/GA exodus is another sign of agency identity crisis
All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders…
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