Not that long ago it looked like high end ads were becoming more like films – then we had digital.
Arguably the series that sparked the ‘ads as films’ genre was BMW ‘The Hire,’ featuring Clive Owen as a getaway driver.
Here’s the first in the series – ‘The Ambush’ directed by Hollywood veteran John Frankenheimer in 2001.
Leaving a somewhat battered Beamer.
Was it worth it? Sales rose 12% during the series by Anonymous Content (later taken over by Ridley and Tony Scott.)
So guess it was.