MAA blast from the past: Clive Owen drives for BMW

Not that long ago it looked like high end ads were becoming more like films – then we had digital.

Arguably the series that sparked the ‘ads as films’ genre was BMW ‘The Hire,’ featuring Clive Owen as a getaway driver.

Here’s the first in the series – ‘The Ambush’ directed by Hollywood veteran John Frankenheimer in 2001.

Leaving a somewhat battered Beamer.

Was it worth it? Sales rose 12% during the series by Anonymous Content (later taken over by Ridley and Tony Scott.)

So guess it was.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.