As agencies wait for the call to pitch for Asda, here’s a blast from the past from MullenLowe which they’ve kindly posted on YouTube.
All the way from 1995 when MullenLowe was far from a gleam in Interpublic’s eye, this is from Lowe Howard-Spink in the UK before it became enmeshed in the US holding company.
Much has changed in the meantime of course. Supermarket ads certainly haven’t got any better; you’ll be lucky to find a fishmonger in Tesco these days.
Some of the spirit of L-HS lives on at MullenLowe though. Fresh from its triumphs for the NHS in the pandemic, it may find itself on Asda’s list too.