MAA blast from the past: Tesco’s ‘cheerful sole’

As agencies wait for the call to pitch for Asda, here’s a blast from the past from MullenLowe which they’ve kindly posted on YouTube.

All the way from 1995 when MullenLowe was far from a gleam in Interpublic’s eye, this is from Lowe Howard-Spink in the UK before it became enmeshed in the US holding company.

Much has changed in the meantime of course. Supermarket ads certainly haven’t got any better; you’ll be lucky to find a fishmonger in Tesco these days.

Some of the spirit of L-HS lives on at MullenLowe though. Fresh from its triumphs for the NHS in the pandemic, it may find itself on Asda’s list too.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.