Analysis
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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences
January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of…
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George Parker: Judy… Judy… Judy…
Judy Wald died in New York on February 12th. She was 96. O.K. I know that many of you will…
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More strife for MDC but CEO Penn paints a rosier picture
As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020,…
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Giles Keeble: let’s see some real copywriting, algorithms!
It’s a strange world in which my computer now asks me to prove I am not a robot. I have…
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MAA blasts from the past: Barclaycard, Carling and IKEA
Laurence Green writes today about ISBA’s new “collective trust initiative” recommending “making advertising welcome in people’s homes.” Actually this seems…
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Laurence Green: time to write a new creative roadmap?
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s…
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Sainsbury’s goes greener with ‘Helping Everyone Eat Better’
Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping…
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MAA blast from the past: Rik Mayall for Bombardier
We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of…
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