Analysis
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MAA Ad of the Week: Royal Enfield from NCA
New Commercial Arts is an up and coming London agency – founded by two adam&eve alumni among others – that’s…
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Forrester report boosts WPP’s transformation ambitions
WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the…
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Buddy Media’s Georgina Bojarski picks her Desert Island Ads
Georgina Bojarski is director of paid social at digital agency Buddy Media Group. Desert Island Ads There’s a fine line…
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MAA Ad of the Week: ‘Eat well, play well’ from M&S
M&S is now producing much of its advertising in-house – usually a recipe for disaster unless you’re Specsavers – and…
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MAA Ad of the Week: Amazon from Droga5
It’s refreshing – and worryingly rare – to find a nice well-made ad where the “purpose” is just to promote…
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AA/WARC : UK adspend surges ahead, inflation takes its toll
UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn…
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MAA blast from the past: Apple’s the whole working-from-home thing
This may be just two years old (more or less exactly) but let’s hope the whole working-from-home thing (at least…
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The Or co-founder Paulo Salomao picks his Desert Island Ads
Paulo Salomao is business leader & Co Founder at The Or, the creative sister agency of Mother London. Desert Island…
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Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
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