MAA Ad of the Week: ‘Eat well, play well’ from M&S

M&S is now producing much of its advertising in-house – usually a recipe for disaster unless you’re Specsavers – and here’s what could have been a very long three and a half minutes telling us to eat (M&S food) more healthily.

But that man of the moment former footballer Ian Wright steers it home with aplomb. Wrighty, fresh from his stint as an honorary pundit for the women’s Euros, really does have the common touch.

Might actually do some good for fat Britain (as well as M&S.)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.