Analysis
-
Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
Read More » -
Alexandru Vasile of elvis: my Top Tips for Cannes
Top Tips for Cannes Cost of Beauty: A Dove Film/Dove Self-Esteem Project – Ogilvy New York Dove’s “Cost of Beauty”…
Read More » -
MAA Ad of the Week: Nationwide from New Commercial Arts
Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in…
Read More » -
MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the…
Read More » -
Nick Hallbery from Mother: my Top Tips for Cannes
Top Tips for Cannes Cannes is nearly here again and coincidentally, my picks for the big gongs both use children’s…
Read More » -
Ruben Van Maldeghem from Mutant: my Top Tips for Cannes
Top Tips for Cannes See My Pain — FamousGrey There will be a lot of AI-cases featured at Cannes this…
Read More » -
Michael Farmer: will there be a (much-needed) new Madison Avenue Makeover?
Consultant and author Michael Farmer is one of the most incisive and knowledgeable commentators on advertising and the wider business…
Read More » -
Big British companies are trashing their reputation on inflation – will Sunak sort them?
What should be an interesting encounter is set to take place tomorrow between British prime minister Rishi Sunak and the…
Read More » -
Amy Matthews from Hearts & Science picks her Desert Island ‘mental health’ Ads
Amy Matthews is chief experience officer at Hearts & Science. Desert Island Ads We’re seeing more brands bring mental health…
Read More »