Analysis
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All aboard the Advertising Association boat for Cannes – but will clients be any the wiser?
Does Cannes matter (or matter as much?) We’ll maybe deal with that another day but it seems that many and…
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Marie Glotin and Gilliane Hellstern from BETC Paris: our Top Tips for Cannes
Top Tips for Cannes Consent Labs – Classify Content We love this activation because it creates an actual tool that…
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AMV BBDO’s Polina Zabrodskaya: my Top Tips for Cannes
Top Tips for Cannes It’s a bit of a strange year. While all the usual suspects will probably still take…
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Daniel Bonner, global CCO Wunderman Thompson: my Top Tips for Cannes
Fighting Talk: A winning prediction or three for Cannes Lions 2023 Yes, 2023 will be a year like all others…
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NCA CCO Ian Heartfield: my Top Tip for Cannes
Top Tip for Cannes McDonald’s Raise Your Arches This is a tip for Cannes, and the world is in a…
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Ogilvy chief ECD Jules Chalkley: My Top Tips for Cannes
Top Tips for Cannes Every award show is unique and with its own foible. You sort of know what works…
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Diana Ellis-Hill: Why Pride Month shouldn’t just be a once a year event for brands
In Pride Month our team has raised the question of whether we should be turning our logo rainbow in open…
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MAA Ad of the Week: Cornish Orchards from The Corner
Cornish Orchards is making its ad debut with The Corner, a diverting 30 seconds riffing on the social media obsession…
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McCann London’s Laurence Thomson: my Top Tips for Cannes
Top Tips for Cannes CALM, The Last Photo: A powerful narrative that exposes how the world we project is so…
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