Analysis
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Jane Austin in Cannes: a cry for help from battered CMOs – “I’m still branding”
Why aren’t CMOs looking more knackered? The only explanation can be industrial amounts of Botox and filler. I say this…
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Jane Austin in Cannes: creativity under fire – but a richly-deserved Film Grand Prix for CALM
Cannes week has ended and the AI backlash is already in full swing. Maybe it’s the collective hangover, but along…
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Jane Austin in Cannes: brand purpose? You should be having a laugh..
You have to feel a bit sorry for brand purpose, a phrase so overused in recent years that it’s getting…
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IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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BCW’s Rebecca Grant: why values are the key to understanding people
We need to talk about values. As communicators, we strive to engage audiences who may be restless and distracted, living…
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WPP’s Ogilvy re-invents friendship for Philadelphia
How many agency folk does it take to change a light bulb? Mondelez International’s new campaign for Philadelphia from Ogilvy…
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Jane Austin in Cannes: brands should be obsessing over hard-hit consumers, not AI
Contrary to what many of the big players at Cannes Lions would have you believe, the industry’s biggest problem isn’t…
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Ocean Outdoor and Toyota (GB) roll out Special Olympics World Games coverage
Special Olympics GB fan zone opens at Westfield London. As more than 80 British athletes assemble in Berlin for the…
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Jane Austin in Cannes: why Twitter isn’t doing the hard sell at Cannes this year
The big tech players storming Cannes want us to forget all about the mass layoffs they made this year and…
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