Analysis
-
Ocean Outdoor introduces long form with Headliner network
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to…
Read More » -
Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
Read More » -
Joan London ECD Kirsty Hathaway picks her Desert Island Ads
I’m stuck on a desert island? Away from slack, emails, zooms, social media, WhatsApp and middle-of-the-night wake ups from my…
Read More » -
MAA Ad of the Week: Uber Eats from Buzzman
French folk like to test out their favourite products – is the camembert squishy enough? – so online ordering has…
Read More » -
Rescue dogs and cats seek Love for Life in interactive outdoor campaign
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give…
Read More » -
Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
Read More » -
Gus Nisbet of MassiveMusic: how generative AI can make – or mar – sound connection
Keeping up with the latest cutting-edge technology is part and parcel of being a tech ‘giant’. So it’s unsurprising when…
Read More » -
Interbrand names 2023’s breakthrough brands
Consultancy Interbrand has named what it calls the 30 most innovative brands in its new Breakthrough Brands Report, partnering with…
Read More » -
Cannes Lions wrap: MAA’s GP of GPs, James Murphy’s choice
Does Cannes matter? This is a question we asked at the very start and our answer is, yes to an…
Read More »