Analysis

Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...

The best bit about sitting down with advertising leaders for the Hour of Advertising project is witnessing the passion and enthusiasm they have for the industry. There’s a lot wrong with the industry, sure. And agencies are being threatened by ...

BBC Breakfast literally stopped me in my tracks one morning last week. You would be forgiven for thinking that it was a breaking news story that caused me to spin around and stare at the screen, but no – the ...

Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not ...

Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a ...

“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the ...

Ben Peckett is creative director of brand experience agency Amplify On the back of standout work in 2018 such as Adam&EveDDB’s Project 84 for CALM, the bar has never been higher for experiential marketing. And with brand experience playing a ...

Neil Dawson is a creative director. I went to the Kinsale Sharks last year. A festival of creativity that was choc full of creative people! What will they think of next? If you have to choose between Cannes and Kinsale, ...

By Matt Willliams David Wilding is the head of planning at Twitter. What does that mean? He gets that question a lot. Which is why I wanted to sit down with him for the latest Hour of Advertising, a series ...