Analysis
-
MAA Ads of the Year (2): Chevrolet Alzheimer’s from Commonwealth McCann
Can’t ignore this one: we said it was better than the best advertising and (viewing again) it still is. Brilliant…
Read More » -
Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of…
Read More » -
MAA Ads of the Year (1) – Les Bleues from Orange and Marcel
Orange is still knocking out great ads in France (we do miss them in the Uk) and here’s another, for…
Read More » -
MAA holding company, media agency and person of the year
Publicis led the traditional ad holding companies in 2023 (so far, they still have to report full year figures) but…
Read More » -
Gut is the MAA 2023 International Agency of the year
Three Grand Prix and 35 Lions don’t lie: Gut has been the standout success story on the global stage in…
Read More » -
MAA Agency of the Year: the final contender is Mother
Mother produced arguably the campaign on the year for Uber, covering all the once contentious ride-sharing app’s multifarious activities. Top…
Read More » -
MAA Agency of the Year: second contender is New Commercial Arts
When adam&eve founders James Murphy and David Golding announced they were leaving the agency (by then adam&eveDDB) the UK’s largest…
Read More » -
Decisions, decisions – what we look for in our Creative Agency of the Year
For once let’s examine the evidence first. Our previous UK Agencies of the Year have been Wieden+Kennedy, adam&eveDDB, Mother, Uncommon…
Read More » -
MAA Ad of the Week: Air New Zealand by Bastion Shine
Airports and their occupants are hardly synonymous with fun but Air New Zealand makes them so in a lively tale…
Read More »