Analysis
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John Billett: how agencies ended up owning the media
A few weeks ago we reported a lecture given by media agency veteran John Billett, now chairman of consultancy ID…
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Matt Charlton: why the best Christmas ads of 2015 (and any other year) are the ones that get people talking
I’ve just watched about 40 Christmas ads in a row this morning after the agency Christmas party. It must be…
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Giles Keeble: why agency house styles, names and keeping the best of the old with the new all matter
I’d like to end my musings for 2015 with three separate thoughts. 1. In his piece on Agency of the…
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101 founder Laurence Green picks his Desert Island Ads
Laurence Green is a founding partner of 101 whose clients include GAME, innocent, Scottish Widows, Tango and Wagamama. He was…
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Paul Simons: why agency cultures only work if everyone starts from the same place
Last week MAA ran a story about M&C Saatchi and the challenges of grafting new limbs to a live body…
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Kate Robinson of Hogarth: how to scupper an international campaign with one simple mistake
With a campaign of global reach, a brand can still get things wrong in terms of product names, creative, copy…
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Giles Keeble: were these the ideas behind the UK’s Christmas ad show stoppers?
As a postscript to Paul Simons’ piece on Christmas ads, a few thoughts on the ideas that may lie behind…
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Paul Simons: why agencies are in the shape they’re in – and my Agency of the Year nominee..
I’m finding the question of Agency of the Year more difficult as each year goes by. It was easier pre-internet…
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Garret Keogh of Telegraph Hill: why it’s time for a dose of reality in Christmas advertising
Ever get the feeling you’ve been mugged? After sitting through this year’s spate of Christmas ads – which you’ve all…
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