Analysis
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Matt Charlton: why Nick Kendall is my ad hero
In the second in our series My Ad Hero Brothers and Sisters CEO Matt Charlton chooses a planner who introduced…
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Tom Denford and David Indo of ID Comms: P&G calls the most important pitch of 2017
On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some…
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Paul Simons: why Dave Trott is my ad hero
In the first of a new series – My Ad Hero – Simons Palmer founder and former Ogilvy UK chairman…
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Nick Baughan of Maxus: is the professional “fear of missing out” holding back the marketing industry?
P&G chief brand officer Marc Pritchard’s recent speech to the IAB (below) was a bold and significant moment for our…
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Anna Foster of TMW: why brands opposing Trump need to put principles before profit
US brands including Levi’s, Google, Apple and Facebook have found themselves in the highly unusual position of defending the constitution…
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Hornby’s m/SIX wins Sainsbury’s £60m media from PHD
And what, you may ask, is m/SIX? M/SIX is Johnny Hornby’s media agency that sits in The&Partnership, the rapidly-growing international…
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Rob Norman: here’s the digital future – “Alexa, what anti-dandruff shampoo should I buy?”
The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global…
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Conor McNicholas of AllTogetherNow picks his Desert Island Content
Conor McNicholas is CEO of content marketing agency AllTogetherNow – a partner in The&Partnership. He was editor of music magazine…
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Tom Denford and David Indo from ID Comms: P&G CMO Marc Pritchard strikes back
In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO…
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