Analysis
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Sword & Stone’s Flo Sayers: why are the new UK music charts ignoring their audience?
I remember the summer after my GCSEs very vividly. It was the longest summer holiday I’d ever had, I was…
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Tom Denford and David Indo from ID Comms: ANA media transparency report one year later
In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months…
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2017’s best ads: Wieden+Kennedy, BBH and Droga5 top July
Wieden+Kennedy London’s having a good year so far and its ‘Go Binge’ campaign for Three continues the rich vein, with…
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Ogilvy’s Graham Fink on six pioneering years in China
When Graham Fink (below), one of the best art directors to have worked in and led a number of London’s…
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Tom Denford and David Indo from ID Comms: why do CMOs never last?
On this week’s #MediaSnack Tom and David discuss the lifespan of the typical Chief Marketing Officer, typically the company’s most…
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Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and…
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Jamie Williams of isobel: why ending negative stereotypes needs to be everyone’s responsibility
The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation…
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Four Ways To Get Your Business Noticed on Google and Increase Click Through Rates
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what…
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Is the ASA’s bid to clean up ads the death knell for humour?
The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender…
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