Analysis
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David Bernstein at his best – ‘improving’ David Ogilvy’s famous Hathaway ad
David Bernstein, one of the founders of The Creative Business – either a smallish agency or a big creative consultancy…
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Here’s a turn-up: is Publicis on the right track while WPP has been losing its way?
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though…
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Neuro-Insight’s Heather Andrew: why laughter can be the best medicine for ads too
In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced…
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Five by Five’s Barry Markham: how creative bravery fired the best launches of 2017
Launching a new product is a big deal. Every launch, however well researched and planned, has the potential to bomb.…
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Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting…
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R3: Dentsu, WPP and Accenture are big buyers in July
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging:…
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CHI joint ECD Micky Tudor picks his Desert Island Ads
Micky Tudor is joint executive creative director of CHI&Partners, the UK agency that sits in the centre of international network…
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Tom Denford and David Indo from ID Comms: why are technology pitches so bad?
On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both…
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Accenture’s OneDotCom transformation for Pearson shows the challenge other digital players face
Much chatter in adland about the rise of the consultants – notably Accenture and Deloitte – with some (the holding…
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